The history of Yamaha began when its founder, Torakusu Yamaha, repaired a harmonium (wind instrument with keyboard, similar to the organ appearance, but without tubes and much smaller) that did not work in 1887. Shortly thereafter, completed successfully the first reed organ ever built in Japan

Since then, Yamaha has continued to produce high-quality products combining traditional craftsmanship with advanced digital technology. The quality of the sound produced by a Yamaha musical instrument reflects the company's long years of accumulated technical experience and expert craftsmanship.

The group is committed to creating excitement and cultural inspiration together with people from all over the world, as shown in the video below that perfectly illustrates the history and spirit of the company.

With headquarters and factories in Japan, Yamaha distributes products worldwide in more than 30 countries, including the United States, Canada, Mexico, Panama, Argentina and Brazil in the Americas.

Since May 2020, Yamaha has worked together with AlephCRM in the deployment of the Official Store in Mercado Libre including its first product lines of musical instruments, electronics, audio and video with offers of guitars, flutes, violas, consoles of sound, speakers and baffles, basses, keyboards, saxophones, digital pianos, acoustic drums among other products.

These are the well-known Official Multi-Seller Stores where, behind the Yamaha brand window, more than 15 sellers of musical instruments from different provinces and localities of Argentina are serving the marketplace buyers.

This is how the leading company in the musical instruments segment, together with AlephCRM, manages to link its commercial channels from online commerce by involving retailers in its own official Mercado Libre store, unifying operations and with a logistical background that optimizes time and resources, generating a benefit and the possibility of growth for all parties involved.

As it happened in other industries such as stationary items with Maped, it takes a step forward and begins the transformation of stationary or with FV and Ferrum they sow the first seeds of innovation in the construction industry or in the auto parts industry with FCA, through its FIAT and JEEP brands, transforms the after-sales experience in the automotive industry, Yamaha takes a step forward and promises to transform the musical instrument industry by bringing a new supply, distribution, marketing operation to all of Latin America. and sales that places a new consumer experience at the center

The e-commerce symphony plays a new era.