Full Escabio is a Warehouse and delivery of national and imported drinks. It has a wide variety of more than 500 distillates available in continuous stock throughout the year, from star and versatile products to the most common: aperitifs, top-of-the-line beers, wines, champagne, soft drinks and juices.
Through AlephCRM and with an omnichannel e-commerce strategy, Full Escabio starts its sales operations through the AlephCRM solution in the most important marketplaces in the region with a presence in Argentina: Mercado Libre, Rappi, PedidosYA and Glovo. It also incorporates PickUp points in the city of Buenos Aires and surrounding areas, branches in the interior of the country, initiating for the first time in the industry electronic commerce operations with PickUp points throughout the country to bring a new consumer experience to all buyers in the sector
This is how AlephCRM continues to strengthen its commitment to Mercado Libre and initiates a strategic alliance with the platforms of Rappi, Glovo and PedidosYA that will allow users to incorporate a new sales channel and reach a greater number of consumers.
What is special about these marketplaces?
In the case of Mercado Libre, it is the launch of the Full Escabio Official Store with PickUp points, managed by AlephCRM, as other important brands from other industries already do, such as Bridgestone, FCA or Suzuki, among others.
Cases like Rappi, Glovo and PedidosYA, these are the companies that came to revolutionize the delivery and cadet industry for the most part, imposing a 3.0 delivery trend in Argentina. Most of them are handled through mobile apps -although they also offer their web version- marking new business models. Currently, 80% of its operations are in gastronomy and 20% in products from supermarkets or specialized stores.
The interaction from AlephCRM towards these new delivery systems initiates a new path in the management of online sales and orders that directly impacts the food and beverage industry, with Full Escabio being the pioneer in integrating these tools that speed up processes and operations, offering easiness for the consumer, which will undoubtedly translate into an increase in sales and an improvement in the shopping experience.
AlephCRM begins this year the path of consolidating the regional strategies of brands and sellers throughout Latin America through Mercado Libre as the main ally in this adventure, but also incorporating the main Marketplaces of different countries and sectors. Thus, will become the first regional B2B2M (M=Marketplace) 2C platform. In Argentina, this path incorporates PedidosYa, Rappi, Glovo, Garbarino, among others. In Brazil incorporates B2W (a conglomerate of companies such as Americanas, Submarino), Magazine Luiza . At a regional level, a future partner of great magnitude such as Amazon.
About AlephCRM
In 2017, with the support of Mercado Libre and Microsoft, AlephCRM emerged: a cloud solution that automates and integrates the sales of shops and official stores, through the provision and standardization of product catalogs of brands and wholesale distributors.
AlephCRM has received investment from Mercado Libre Fund, immersing itself in a work process with Mercado Libre's commercial and product team together with the main players in the auto parts industry as a first step, establishing itself as the solution for the management of e-commerce leader in this segment.
By 2019, AlephCRM was consolidated in the auto parts, automotive, motorcycle parts and tire industries; expanded into the tools and construction industries and brought innovation to new areas such as alcoholic beverages, bookstores, toys, electronics, pharmacies, fashion and sports, closing the year with more than 1.5 million publications in Mercado Libre.
Currently, more than 1,400 clients use the platform, which caused an increase in their turnover of more than 440%.
The platform has more than 400 thousand products and 6 thousand cataloged brands. It is going through the challenge of positioning itself as the operating system of electronic commerce in the entire region, consolidating its operations in Argentina, with offices in Brazil and Chile and operating in all the countries of Latin America in which Mercado Libre has a presence.
About Mercado Libre
Mercado Libre, Inc. (literally "free market") is an Argentine company incorporated in the United States that operates online markets dedicated to e-commerce and online audiences, including mercadolibre.com. MercadoLibre is the most popular online platform in Latin America based on visitor numbers.
About Glovo
The company, created by the Spaniard Oscar Pierre in 2015, already has a presence in 23 cities around the world, has more than 3,000 associated establishments, achieved 2,000,000 downloads and already exceeds 500,000 monthly orders.
The interesting twist about this proposal is that users can ask for anything. They have the option of choosing one of the adhered stores or buying in another store and asking the cadets or "glovers" -who generally drive motorcycles or bicycles- to pick up the product and take it to the requested address, respecting a time of 60 minutes. at most.
About Rappi
It is a platform that was born in Colombia in 2015 and carries out an aggressive regional deployment scheme achieved based on a large investment from the Silicon Valley company as great allies.
The company achieved a growth of between 30 and 50% per month, billing an approximate of USD 5 million per month in 2018 and double in 2019.
About PedidosYA
The company was born in 2009 as a platform that allows consumers to order online from restaurants with delivery. The idea was put into practice in Uruguay and quickly spread to several Latin American countries.
Currently PedidosYA allows you to find restaurants, pharmacies, supermarkets and pet stores among other things and has its own delivery people.
In the last 12 months, they registered a 233% growth in the number of orders processed in Chile and 60% in Argentina, a country that represents almost half of the company's business in terms of turnover.