PSA was born in 1990 upon discovering the need to raise awareness in society about the importance of consuming clean, safe and contaminant-free water. It is a division of environmental products of Industrias Pugliese S.A., an Argentine company with international development founded in 1942.
Since its inception, PSA was established as a pioneer company in the then incipient purified water market in Argentina.
Today, PSA is the undisputed leader in the production and commercialization of bacteriostatic units for the treatment of tap water for domestic and commercial use. At the same time, it was the first in its industry to successfully implement its own system of direct sales and multi-level network development through which it markets its products: the Flex Marketing Plan PSA®.
So much so that its proven leadership and permanent innovation allow it to continue to maintain its title of pioneer since it is the first company in its industry to launch its Official Store in Mercado Libre, operated through AlephCRM.
What is the PSA Official Store in Mercado Libre?
Many were the advances of electronic commerce in recent years and what previously seemed distant and impossible to implement from the online universe now materializes, renewing the roles and ways of operating.
In the case of PSA, the e-commerce community is made up of the Company, Independent Distributors and delivery points (pickup points) and offers, at the same time, product and service with personalized after-sales, through the Independent Distributor, throughout the life of the PSA unit purchased.
Once the purchase is made through Mercado Libre, the consumer receives the notification that a Distributor will communicate to coordinate the installation and delivery.
It is as simple as that. Thus, how agile it is for PSA to launch an innovative online sales management strategy with the ability to incorporate its Independent Distributors into its electronic business model..
AlephCRM as an engine of change
From AlephCRM he has worked on implementing Official Stores under various formats such as Bridgestone in the tire industry (see note "Bridgestone prepares its experts to provide the best online shopping experience with pick up in more than 100 tire facilities"), FCA with its Fiat and Jeep brands (see also "FCA, through its FIAT and JEEP brands, transforms the after-sales experience in the automotive industry") or Suzuki Motos ("Suzuki Motorcycles starts the engine and speeds up towards the future” ), among others.
Through the AlephCRM platform, PSA has functionalities both to manage digital product catalogs, update prices and stock of products integrated directly into its management system, obtain orders from its customers with their corresponding delivery and placement tracking, as well as also to analyze, through different reports of publications and sales, the activity of its account.