Ford announces the launch of its Ford Official Store on the Mercado Libre platform and joins the companies that are on the path of transforming the automotive industry
With its new Ford Official Store, Ford launches its offer of spare parts and accessories for Ford models easily and directly. During the purchase process, the customer will receive online advice to answer all the questions that are made in the publications. Ford continues to develop proposals and initiatives within the strategic digital transformation process to offer value solutions and agile experiences to its customers.
Through a wide range of product catalogs, using the Aleph platform to manage its sales operations and automation of information on the Mercado Libre platform, together with the advice, monitoring and control of e-commerce consultants, of the Solucionet company, Ford will integrate all its dealerships as PickUp points of products and repair services, taking a leap to the market in an innovative business model that allows all the participants of its commercial network to be included
Customers of the Official Ford Store in Mercado Libre will have the possibility of receiving the spare parts during the mandatory quarantine arranged by the national government without leaving their home and, after the quarantine, they will be able to choose to withdraw the product at the nationwide PickUp points network, integrated by the Ford and Quick Lane ® dealers.
The product catalog has a wide range of spare parts for cars and trucks with products for bodywork, engine, suspension and steering, lighting, transmission, exterior and interior spare parts, brakes, filters, air conditioning, injection, tires, among other lines of products.
Aleph has worked with the main companies in the sector, leading commercial changes in recent months with the main automotive companies, auto parts companies, motorcycle parts and tires.
About Ford
Ford, is a global company based in Dearborn, Michigan that designs, manufactures, markets and provides after-sales service to a complete line of cars, trucks, SUVs, electric vehicles and Lincoln vehicles, offers financial services through Ford Motor Credit Company and works to achieve leadership positions in electrification, autonomous vehicles and mobility solutions.