FCA - Fiat Chrysler Automobiles officially launches the Official JEEP Store on the Mercado Libre platform to promote auto parts sales under new shopping experiences. After the last launch in October 2018 of the FIAT MOPAR official store, the after-sales services unit continues its innovation path, connecting its dealerships as product PickUp points, a new shopping experience for consumers. This way, the automotive manufacturer redesigns its product marketing and logistics processes, including its commercial chain.
The ally to promote sales
Aleph provides the technological platform to achieve its objectives and accompany the automotive group in its regional transformation and innovation plans. In addition to Argentina, the project includes deployment in Chile, Colombia, Uruguay and Peru. Solucionet, a consulting and e-commerce operations company, is responsible for ensuring the quality of the shopping experience and advising on digital strategies
FCA, the company that evolves through teamwork
FCA - Fiat Chrysler Automobiles is an Italian and American multinational corporation and is the eighth largest automobile manufacturer in the world. The group was established in October 2014 by merging Fiat and Chrysler into a new holding company.
In October of last year the company together with Mercado Libre, Aleph and Solucionet launched the Fiat Mopar Parts and Accessories Official Store. Today, this team renews its commitment by launching the Jeep Mopar Official Store, with an innovative business concept, which is focused on providing the best service and customer care.
Guillermo Mancini, from the Mopar Marketing team and head of FCA's post-sale ecommerce project, sums up: “The experience was unique for everyone: together with a great team from FCA, our strategic ally Mercado Libre and our suppliers Aleph and Solucionet, we were able to build a sustainable business model. The model includes directly our entire network of official Fiat and CJDR dealerships (Chrysler, Jeep, Dodge, RAM) as delivery points throughout the country, which gives the customer a differentiated value proposition compared to our competitors."
Guillermo Mancini exposing the initiative to his entire dealer network at the event held together with Mercado Libre, AlephCRM and Solucionet.
Agustín Roggio, Head of the spare parts category for Mercado Libre Argentina confirms: “There is no one more suitable than the brand itself (Jeep) to offer a comprehensive value proposition to our customers; offering both the complete catalog of spare parts and accessories, as well as being part of its network dealers as removal and installation points with factory warranty ".
Agustín Roggio strengthening his commitment as an ally of FCA and promoting AlephCRM as the strategic solution to achieve the success of this new project
FCA has two implemented solutions: Aleph Brand, the solution that allows the administration of the product catalog, the creation of price lists and the updating of stock to keep its entire commercial chain synchronized, and two Aleph Official Store modules for store management. officials, one for FIAT and the other for JEEP operations, which keep the information synchronized with the Mercado Libre platform with each update of the catalog, price and stock of products.
From Aleph, we are extremely grateful and committed to being part of the structural change in the automotive industry, and for the trust placed by FCA for this new era of electronic commerce.