Representatives of the AlephCRM team participated last week in ExpoFerretera, the international exhibition of articles for hardware stores, toilets, paint stores and construction materials, consolidated as the most relevant event in the sector in South America.
here, hand in hand with large clients who were part of the event, we were able to develop links so that the community that brings together Brands, Wholesale Distributors, Retailers and PickUp Points continues to grow within the hardware and construction industry, establishing the link among all the actors of the commercial chain to develop new marketing strategies with a focus on online and offline sales.
As happened with other brands such as FV / Ferrum (see the case "FV and Ferrum sow the first seeds of innovation in the construction industry") who during 2018 took the first steps in the execution of a new strategy focused on supporting its distributors who operate in Mercado Libre. The brands chose AlephCRM as the platform in charge of building their digital catalogs following Mercado Libre's operational guidelines to complete them with the maximum possible information
In this way, AlephCRM managed to integrate the value chain from end to end, solving key points:
- Catalog Construction
- Price administration
- Assignment of catalogs to Sellers
- Publication
- Management of Questions in Mercado Libre
- Sales Management
- Reporting
This was the proposal that our representatives took ExpoFerretera and presented to various brands in the industry, in order to continue unifying, consolidating and streamlining the sales process online.
Diego Majlis, AlephCRM Sales Manager and Alejandro Mesoraca, Sales Executive, at the Husqvarna space, one of our industry clients, together with Ayelén Rumbo.
About ExpoFerretera
ExpoFerretera, organized jointly by Messe Frankfurt Argentina and the Chamber of Hardware and Related Stores of the Argentine Republic (CAFARA), is the business center for the hardware industry in all of South America and the only one in its specialty in Argentina. The main players in the market participate, bringing together supply and demand simultaneously. The 2019 edition took place in Costa Salguero, Buenos Aires, covering an area of 15,000 m2 where around 240 local and international exhibitors presented their latest developments in products and services to an estimated 18,000 entrepreneurs, professionals, merchants and hobbyists from different countries.
The event is held every two years in Buenos Aires encompassing the entire market for the manufacture and import of construction products and machinery for home or industrial use. It reflects the current situation of the industry, exhibits the main technological advances and promotes training.